James S. Tonkin

Alliance Leader

Jim has spent over 43 years in the beverage and food industries, creating success after success. He has become familiar as a well-known speaker, teacher and entrepreneur’s go-to mentor.

He has designed and implemented national infrastructure for dozens of clients in the food and beverage industry. He has successfully created and implemented business and financial strategies for domestic and international firms focusing on production and manufacturing, branding, sales, marketing and distribution.

Jim’s expertise spans the gamut from domestic cheese to potato chips, fortified pet waters to nutraceutical-functional and enhanced beverages. He has been heralded as the beverage expert or “guru” in the functional and nutraceutical beverage segments.

As a recognized leader, he is a frequent speaker having served as keynote speaker at the Australian Beverage Summit- Melbourne Australia, Global Bottled Water Congress-Mexico City, International Dairy Congress- Athens. He has presided over many presentations at WorldNutra Conferences, where he sat as an Advisory Board Member, as well as Nutracon and Natural Products Expos East and West and Healthy Foods Conferences. He often leads panels at “Focus on the Future Forums” and Supplyside East and West for Virgo Publishing.

Food or beverage is always interesting conversation with Jim, since he always brings his characteristic, blunt, but heady wit and “take no prisoners,” unabashed style of industry spin. His enthusiasm and heartfelt passion for the industry evokes comments on the state of the industry, new trends, new products, innovation and future prognostication.

Board Director or Member 
KonaRed (KRED) Public Company
TIO Foods, LLC
Harvest Beverage Group, LLC
Mix1Life (MIXX) Public Company
South Pacific Elixirs LTD
Toosum Snacks, LLC
Nitric Oxide Powder Blend, LLC
Kona Deep Corporation

Advisory Boards
Genius Juice, LLC
Fresh Mix, LLC
Vitamin Angels