The HBB Alliance – Healthy Brand Builders

THE HBB ALLIANCE

OUR APPROACH IS ESSENTIALLY: OFFER WHATEVER SERVICES IT WILL TAKE TO ACHIEVE GOALS

FOR EXAMPLE:

What does your company need to get past it’s current challenges?
Do you need a strategy developed to move it into a new market?
Do you need a short term plan? A long term plan?

THE ALLIANCE

The Pay As You Play Advantage

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We have created the HBB Alliance, a knowledgeable and dedicated team of highly experienced professionals in every role necessary to transform a product from an idea into a marketable and profitable reality.

We call on HBB Alliance members only as we need them. So our clients and business partners do not pay for players who aren’t needed or not using at a particular point in the Incubation and Acceleration Process. Yet every HBB Alliance member is a leading provider in his or her role, operating at the highest levels of their individual specialties. When we need a specific role or player, they’re waiting “on the bench” for the HBB team leader to call them into the process.

The “pay as you play” approach is a clear and distinct advantage of the HBB Alliance vs. consulting firms burdened by permanent staff, where the assets go down the elevator every evening. When this is the case, those assets need to be paid even when they aren’t being used.

EMOTIONAL ENGAGEMENT

Explanations about our process, expertise promises and financial commitments are essentially standard procedure. These are the rules of business conduct and you should expect them. What truly counts, however, is the emotional quotient. Or, to put it another way, how much does your food and beverage consultant really care about your product concept? When we all come right down to it, for Healthy Brand Builders, these are more than business decisions. We are emotionally engaged.

Every player in our Alliance understands the way Healthy Brand Builders approaches our engagements. It’s not the ordinary, follow the same rules, go through the process, and, since we’re all pros, everything will go according to plan.

To the contrary, we get downright passionate about the ideas we decide to back and promote. Each of our brands becomes a true cause. And all of the HBB Alliance members adopt that same powerful emotional connection.

Concept Formation

Every food and beverage product begins with a concept or the creation of an idea. We approach this creative stage by evaluating the market dynamics and the relative need for the product concept. We evaluate ideas, refine them, add or delete optional details. We examine the positives and negatives and determine whether and how to go forward.

We help formulate what we call horizon planning.

Delineation and expectation of capital required
Solicitation & fundraising
Sales and strategy
Looking forward 3 to 5-years
Complete business coordination
Efficiencies at all functional levels

We get intimately involved in the product development and production process.This includes vetting ingredients and flavorings. We test, when possible, for consumer reaction and refine where necessary. We know how and where contract manufacturers and production companies stand ready, willing and able to cook, assemble, pour, wrap, protect and / or cap off an irresistible new SKU.

We focus on the product’s market positioning and value proposition. This often leads to a naming project, logo, choosing the correct package profile and material. Then moves to a package design exploratory. We understand the regulatory process, what you will need to follow government approvals, where necessary.

With an understanding of where and how to source ingredients we know how to deliver them in an expedient time frame to the right manufacturer. We take everything into account to improve supply chain issues.

Once the product is a reality, we can hold it in our hands and taste it, we turn our attention to distribution and sales. Our key sales experts understand how to devise a sell-in strategy, whether to go the way of distributors or direct sell-in to individual retailers, or a combination approach. Our sales experts know the buyers at the retailer level and determine retailer requirements to accept emerging concepts.