15 Jul 2016

  A healthy beverages expert presents his take on many of the emerging categories. I just am returning from the Fancy Food Show in New York City today, and once again, a lot of interesting new products on display. I thought you may have an interest in hearing about the new product varieties I saw […]

25 Apr 2016

Expo West 2016, No Disappointment By James S. Tonkin Tonkin is President of HealthyBrandBuilders, a beverage consultancy- incubator-accelerator specializing in building functional beverage brands.   I love this show, love the creativity, exemplary founders that give their life’s savings, often times parents and friends too, to a dream of becoming something bigger than themselves. As usual, and […]

23 Feb 2016

By Rachel Arthur While functional sports drinks have been used by athletes for decades, a wider range of consumers are now turning to the beverages, according to a report from MyDrink Beverages. Visit this link to learn more: http://www.beveragedaily.com/Markets/A-new-era-of-sports-drinks  

22 Feb 2016

The Natural Products Expo West is taking place in just a few weeks on March 9-13, 2013 in Anaheim, CA. We are very excited to see all the expo has in store for us. Also, our very own, James Tonkin and Healthy Brand Builders alliance leader will be speaking as a moderator and panelist. Make […]

16 Feb 2016

STRATEGY: Tio Gazpacho Prepping Subline Targeting $4.99 Price Point; May Be Close to Concluding Capital Raise Just 14 months in market, Tio Gazpacho bottled organic soup line is in for some significant changes as founder Austin Allan looks to find right matrix on packaging, positioning and pricing sides. Youthful entrepreneur believes that, after 9 months […]

13 Feb 2016

Congrats to our very own, James Tonkin, for being named one of the Top 50 Beverage Disruptors in the world – January 2016. Way to go! If you’d like to read the full article, please visit: http://www.nxtbook.com/nxtbooks/macfadden/bw0116/index.php#/40  For further information please contact jim@healthybrandbuilders.com.

15 Sep 2015

After years of success, the food & beverage consulting practice aims to build well beyond its current business model SCOTTSDALE, AZ — The 28-year-old the food & beverage consulting practice — Healthy Brand Builders — today announced the company’s re-launch, with the goal of building on its impressive past successes, taking the company well beyond its previous business model. To […]

15 Sep 2015

The Future of Nutritional Labels: How Greater Transparency is Shaping Consumer Beverage Trends WHEN: Thursday,  September 17, 2015 10:30AM-11:45AM ROOM: Baltimore Convention Center, Room 303 Description Fueled by public health concerns such as obesity & insulin resistance, the FDA is proposing changes to nutrition labels that will require the listing of “added sugars.” This labeling update represents a move toward greater transparency […]