HBB: MASTERY OF THE PRODUCT CYCLE
HBB HANDLES EVERY PHASE OF THE PRODUCT CYCLE
- CONCEPT FORMATION
- HORIZON PLANNING
- PRODUCT DEVELOPMENT
- MARKETING, STRATEGY, DESIGN
- SUPPLY CHAIN
- SELLING IN
Every food and beverage product begins with a concept or the creation of an idea. We approach this creative stage by evaluating the market dynamics and the relative need for the product concept. We evaluate ideas, refine them, add or delete optional details. We examine the positives and negatives and determine whether and how to go forward.
- We help formulate what we call horizon planning.
- Delineation and expectation of capital required
- Solicitation & fundraising
- Sales and strategy
- Looking forward 3 to 5-years
- Complete business coordination
- Efficiencies at all functional levels
We get intimately involved in the product development and production process.This includes vetting ingredients and flavorings. We test, when possible, for consumer reaction and refine where necessary. We know how and where contract manufacturers and production companies stand ready, willing and able to cook, assemble, pour, wrap, protect and / or cap off an irresistible new SKU.
Marketing, Strategy, Design
We focus on the product’s market positioning and value proposition. This often leads to a naming project, logo, choosing the correct package profile and material. Then moves to a package design exploratory. We understand the regulatory process, what you will need to follow government approvals, where necessary.
With an understanding of where and how to source ingredients we know how to deliver them in an expedient time frame to the right manufacturer. We take everything into account to improve supply chain issues.
Once the product is a reality, we can hold it in our hands and taste it, we turn our attention to distribution and sales. Our key sales experts understand how to devise a sell-in strategy, whether to go the way of distributors or direct sell-in to individual retailers, or a combination approach. Our sales experts know the buyers at the retailer level and determine retailer requirements to accept emerging concepts.