- BY Jim Tonkin
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STRATEGY: Tio Gazpacho Prepping Subline Targeting $4.99 Price Point; May Be Close to Concluding Capital Raise |
![]() Recall that Tio Gazpacho was inspired by 4 years that former training and banking exec had spent in Spain. While there he saw many pre-packaged gazpacho soup entries, including PepsiCo-owned market leader Alvalle, and didn’t see why better-quality version wouldn’t thrive in US. He launched USDA-certified organic brand from Fla base, then relocated to NY once brand entered that market. He’s currently got sales/marketing rep in place in each market. So far, Tio has been available in 3 savory flavors in 12-oz plastic bottles that recently added colored background to packages, coded for each flavor: Gazpacho Clasico (vine-ripened tomato, green pepper, cucumber, in red pack), Gazpacho de Sol (yellow tomato, yellow pepper, carrot, in orange pack) and Gazpacho Verde (kale, spinach, avocado, mint, in green pack). Now Allan is ready to tilt toward sweet side of taste profile with new Gazpacho Rosado sku that he’s still putting finishing touches on, using watermelon and other ingredients for more refreshing impact, in pink-hued pack. They go for $7.99 at Whole Foods, a dollar more elsewhere.
Brand currently is available in 8 Whole Foods stores in NY area, designated as ARTICLE PROVIDED BY: http://www.bevinsights.com
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