Healthy Brand Builders is the
We design the architecture for brands, then engineer them into impressive properties.


With our vision, knowledge, experience and professional expertise we help identify developing food and beverage concepts. Using our "Incubation + Acceleration Process," we help establish, assist with management and build these concepts into enduring brands. Then set them free.

Who are we here for? Emerging and startup brands. We offer a full complement of services to give your products a distinct and competitive advantage.

Healthy Brand Builders is your outsourced C-Level, High Rev, Full Knowledge, Been-There-Done-That Officer Corps, carrying all the power tools and smarts necessary to achieve, conquer and build.


We build and manage teams

We create brands

We bring brands to market

Sell brands in, sell them through

Lead companies down new promising paths

Turn concept into product

Steve Rittmanic
Senior Product Developer at Standard Functional Foods Group, Inc
Jim has a keen understanding of where the market is headed, what target markets have the most potential for growth and effective promotion, and how to get to the goal line.
Josh Kohnstamm
CEO President, Clearwater Beverages, LLC
You will not find a more experienced pro in the natural beverage space than Jim Tonkin. If there is one person to have in your corner during your critical stages of growth, this is the guy!
Thomas McKinley
CEO President, Clearwater Beverages, LLC
Over the last five years I have used Jim’s council on many occasions and I have found him to be insightful and spot on with his recommendations. Aside from his industry knowledge Jim is man of integrity and principle who creates an atmosphere of trust and collaboration. It is a pleasure to work wi
Alan Lobock
I’ve known James Tonkin on a professional basis for several years and have had the opportunity to collaborate with him on a number of projects that were primarily in the bottled water and nutritional beverage industries. Jim’s knowledge of those industries is encyclopedic and well-documented. He
John Guthrie
CFO, Grafco
We retained Jim to bring a children’s drink, called “Builder Bottle”, to market. Jim brought a wealth of knowledge to us on the healthy beverage market. He put a plan in place and ultimately had secured product placement intentions from a number of retailers. Because of outside circumstances o
Len Monheit
President & Editor, NPIcenter
I’ve known Jim for almost 15 years and know him as an astute gauge of the market, a wonderful resource, a dynamic presenter on a wide range of topics, and as an esteemed colleague.
John McKenna
Jim is a beverage industry veteran with connections throughout the industry. He has helped many beverage companies that I work with and has been a close associate of BevNET. I’m in contact with Jim on a monthly basis and he is very responsive and a pleasure to work with.
Matt Downey
Sr. Business Manager, Daymon Worldwide
Jim is a consummate professional with a vivid imagination and great sense of entrepreneurship. While working with Jim as a supplier to my company, he consistently demonstrated a can-do attitude and made some amazing things happen, including the design and development of a proprietary product…years
Elliott Balbert
President of Balbert & Associates and Board Member Vitamin Angels
Jim’s a great guy on several levels. He is dependable, ethical and worthy of calling a friend and colleague. I highly recommend Jim for his kindness and, of course, his professional knowledge and expertise as well. All of this makes for a great ‘package’.
Peggy Jackson
Director of Publishing at Virgo Publishing
Jim is highly respected and very well-known within the beverage world. He knows who’s working on cutting edge ideas and how to take a product from concept to completion. If you need help with a project, he’s your man.
Mehbs Remtulla
James is an entrepreneur with a strong social conscience. He is a seasoned professional who collaborates well with colleagues.
Jim Karwowski
Publisher at BNP Media/formerly Stagnito Communications, Inc.
I have regularly been impressed with Jim’s knowledge and experience in the beverage industry. Jim is unique in that he brings energy and value to each interaction that you have with him.
Jon Benninger
Jim is a true guru of the natural products and functional food/beverage world. He helps us to organize panel discussions at our SupplySide trade show and at our Focus on the Future executive conference, particularly those addressing the beverage world. If you are involved in functional beverages, wa
Bob Bloom
Director of Business Development, WILD Flavors, Inc.
Jim has been an integral part of several innovative projects with which we have been involved. He brings a vast level of knowledge about the beverage markets and a high degree of professionalism to his clients. As product developers this makes our work easier.